Uncle Tiger是一个基于矿物的猫砂品牌，通过以猫为中心的设计原则挑战主流可爱的设计趋势。该品牌从猫的视角出发，通过有意识的设计执行来拥抱猫的原始本能。受地质构造的启发，它基于矿物形态开发了一个连贯的视觉系统，建立了包括定制字体、标志和功能包装的统一品牌身份。 包装采用可回收的瓦楞牛皮纸，以减少对塑料的依赖。采用丝网印刷工艺，结合战略性地应用单色银墨水，每个表面都真实地再现了自然环境中观察到的原始矿物纹理。-- NCLE TIGER is a mineral-based cat litter brand that challenges mainstream cute design trends through feline-centric design principles. Adopting a cat's perspective, the brand embraces felines' primal instincts with intentional design execution. Inspired by geological formations, it has developed a cohesive visual system based on mineral morphology, establishing a unified brand identity comprising custom typography, a logo, and functional packaging. The packaging utilizes recyclable corrugated kraft paper to reduce plastic dependency. Employing the silkscreen printing process with strategically applied monochromatic silver ink, each surface authentically replicates raw mineral textures observed in natural environments.